Romance films

China falls in love with local romance movies

Industry insiders in attendance gather at a forum during the third Lushan International Film Week. [Photo provided to China Daily]

More than 20 movies, or about 10 percent, of the 211 feature films recently released this year are romance movies, an industry insider said at the third Lushan International Romance Movie Week.

Huang Qunfei, executive deputy general manager of Huaxia Film Distribution Co Ltd, told a forum that China is one of the world’s major romance film markets and producers.

A total of five Chinese romance films broke the blockbuster threshold at 100 million yuan ($14.6 million), respectively the highest-grossing hits in the genre are: B for Busy (260 million yuan), FOUND OBJECT (230 million yuan), ten years of loving you (167 million yuan), my blue summer (135 million yuan) and 0.1% World (110 million yuan).

Although China has also imported critically acclaimed foreign romances, their market performance is lower than domestic films, exemplified by Woody Allen A rainy day in New York grossed 12.7 million yuan and the film by French director Hugo Gelin love at second sight taking 9.1 million yuan.

Viewing love as a universal and enduring topic for mankind, Huang said he believes romance films have a promising outlook in China, especially when such films are released during particularly resonant times such as Holy Day. -Valentine’s Day and the Qixi Festival.

The Lushan Film Event, held in Jiujiang, Jiangxi Province, from August 16 to 22, also awarded four prizes for romance films.

B for Busya romance set in Shanghai starring actor Xu Zheng and actress Ma Yili, became the biggest winner, taking home the awards for Best Romance Film and Best Screenwriter.

B for Busythe most commercially successful Chinese romance film this year, won the awards for best romance film and best screenwriter at the Lushan event. [Photo provided to China Daily]